The Small Business Guide to Sustainability Certifications

The Small Business Guide to Sustainability Certifications
By Carlyann Edwards,

Today, companies face pressure to expand their corporate social responsibility (CSR) practices. SolarCity’s sustainability briefing found that 75 percent of consumers are more likely to buy a product or service if the company is making an effort to be sustainable, while 82 percent are more likely to purchase a product that represents CSR over one that does not.

How can businesses effectively market their environmental responsibility while avoiding the pitfalls of greenwashing?

Many companies have turned to accredited CSR certifications and awards. Sustainability certifications are voluntary norms and standards relating to environmental, social, ethical and food safety issues.

“These certifications help consumers and stakeholders understand that the company has gone through a third-party verification process to make sure the company is actually walking the walk regarding sustainability,” Josh Prigge CEO of Sustridge said.

With sustainability reporting on the rise and a lot at stake for companies, there are several certifications businesses can choose from. Choosing the best one can be difficult, but here are some of the more popular ones to make your decision a bit easier.
B Corp

B Lab certification requires companies to pass an online assessment for “social and environmental performance,” integrate B Lab commitments into company governing documents, and pay an annual fee ranging from $50 to $50,000. “B Corp is to business what Fair Trade certification is to coffee or USDA Organic certification is to milk,” its website reads. Today, there are more than 2,564 Certified B corporations from 50 countries and more than 130 industries.

“We chose this certification because we feel it is the ‘gold standard’ for sustainable business,” CEO of Vert Asset Management Samuel Adams said. “For small businesses like ours, it is not hard or costly to get.”
LEED

LEED (Leadership in Energy and Environmental Design) is an ecology-oriented building certification program run by the U.S. Green Building Council. It is currently the most widely used green building rating system in the world, available for virtually all buildings. According to the company’s website, LEED buildings attract more tenants, cost less to operate, and boost employee productivity and retention. Projects pursuing LEED certification earn points across several categories, including energy use and air quality. Depending on the number of points achieved, a project will either earn a Silver, Gold or Platinum rating.
TRUE

The TRUE Zero Waste certification system recognizes those businesses that are working toward achieving zero waste, cutting their carbon footprint and supporting public health. Administered by Green Business Certification Inc. (GBCI), certification is available for any facility and its operations.

To be certified, companies (or projects) must have a zero waste policy in place, and they must have achieved an average of 90 percent or higher in diverting non-hazardous waste from landfills, incineration and the environment for the past year. A detailed list of requirements can be found here. Businesses pay a fee between $1,200 and $1,500 and a certification fee based on the square footage of your facility.
SITES

Developed through a collaborative effort of the American Society of Landscape Architects, The Lady Bird Johnson Wildflower Center and the United States Botanic Garden, SITES (used by architects, landscapers, ecologists, etc.) provides performance measures rather than prescribing practices, supporting the unique environmental conditions of each landscape it certifies.

SITE-certified landscapes consume less water, filter and reduce stormwater runoff, provide wildlife habitat, reduce energy consumption, and improve air quality. The combined registration and certification introductory fee ranges from $8,000 to $9,500.

“My decision to earn a SITES credential reflects not only my commitment to the highest environmental standards but my commitment to provide consumers and the green building industry with the same shortcut for understanding the impact of landscapes that LEED provides for indoor environments,” said Cassy Aoyagi, president of FormLA Landscaping.
GBB

The Green Business Bureau’s (GBB) certification process is entirely initiative-based, so your company will receive points for each activity it completes. GBB’s sustainability assessment identifies and communicates sustainability efforts that your small business has already completed, while also helping to guide and formulate future efforts. GBB certification differentiates itself from other organizations by making it easy for small businesses to customize their sustainability practices.

Member companies choose and prioritize different green initiatives. After completing each initiative, companies are encouraged to promote their accomplishments and continue their progress by focusing on new initiatives. GBB specifically targets small and medium-sized businesses. The cost of the program is dependent on the size of your business, with annual costs ranging from $375 to $875.
Choosing a certification

If these five certifications don’t provide exactly what you’re looking for, don’t fret. There are thousands of sustainability awards available. Victoria Kate Burrows, project manager of Advancing Net Zero for the World Green Building Council (WorldGBC) said the organization doesn’t prefer any one certification due to a multitude of varying local conditions.

The WorldGBC’s Net Zero Carbon Buildings Commitment challenges businesses around the world to set ambitious targets to eliminate operational carbon emissions from their facilities. Because of the complexity involved with metrics and various certifications, the WorldGBC has developed a few core principles to increase recognition among the various certification organizations.

“Even if you’re developing a very specific tool to your market, you need to ensure that … key principles are met and that helps achieve alignment and commonality across a huge universe of certification schemes that are out there,” Burrows said.

The same approach can be taken when choosing which sustainability certification makes the most sense for your business. Identify what certifications and measurements your competitors are using, find out what your customers prioritize, and look for a suitable certification.

Certification is an investment. David Veca, a family manager at Veckridge Chemical, stated, “The certificates that are worth paying for are ones that align with your business’s values, and, importantly, your target customer’s values,” he said.

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The Keto Diet: The Benefits a Gentleman Can get Through Keto Diet

Understand more about the gentleman’s curb: read more info about it below and discover more.

You need to know that the gentlemen curb is actually a lifestyle blog that talks about men fashion and fitness; click here for more info about the blog. The article to read more about it is going to be this one and if you want to know about Keto diet, this is also the best place to learn more. You should know that this page is all about helping other people know more about Keto diet and how to stay in shape and become as fit as ever; research and discover more and learn how to become a gentlemen like the ones in the blog. For a man to be out of shape, that takes a lot of toll in the confidence of the person and it will make him feel that he is not in normal condition. You should know that being healthy and adapt to how you should keep up with the pace of the exercise like cardio training is going to be very rewarding when you get it through; life is all about living healthy.

Conditioning is one of the benefits you get from living healthily and with the Keto diet, you will surely get the strength you need. When you want to build up strength, you are going to have to deal with the main compendiums of novice lifting. Even though harnessing strength from your daily workout is good, it is also not the main purpose of being healthy; you need to understand that being healthy is not all about muscles. There are people who consider mental health to be important for health as well.

You do not have to gain muscle mass just to show other people that you are a healthy dude. If you really want to become healthy, you should know that this page right here is your best bet in knowing the other options to becoming the perfect gentleman. It is always better to feel the benefits of the Keto diet and not just rely on how people react to it; personal experience is always better. There are a lot of things to know about when it comes to doing the diet personally; there are a lot of illustrations about the easy steps of moving to the Keto diet, you just have to view here for more. Click here for more information about Keto diet and the easy steps that come with it.

First things first, you are going to have to find out what keto diet really is; that is going to be your first goal.

Learning The Secrets About Marketing

Vital Info About The Three Kinds of Marketing For Your Business

If you own a small business, chances are, you spend a lot of money finding helpful methods that can help you acquire more customers. Take into account, marketing can be stressful, or it could be enjoyable. Thus, it is very important for you to fully understand the kinds of marketing. Rather than using up your marketing budget in several different directions, what you must do is decide on an exact type of marketing and focus on it. Eventually, the money you are going to spend on your marketing can be gained much quickly. The valuable info you are looking for regarding the three primary form of marketing is given in this article in order for you to learn more. In this manner, it will be easier for you to choose the kind of marketing action that will be perfect for your business.

Blanket type marketing is much preferred by a lot of bigger business these days. When it comes to blanket marketing, it implies that you will spend money marketing to everybody. These days, there are lots of businesses everywhere that are making use of blanket marketing through advertising in many magazines as well as in different newspapers. Even supposing that you will not be able to control who will see your advertising, this advertising technique can help you in reaching lots of potential customers. Blanket marketing can be expensive, and if you are running a small business, this may not be a good option for you. However, if you have enough funds for this kind of marketing and you intend to secure lots of new customers right away, this marketing type will be perfect for you.

Targeted marketing is another kind of marketing you can use. This is the kind of marketing that will allow you to select a particular demographic wherein you will merely market to them. This may also indicates that you publicize to everyone in a specific area. Or else, you have the option of only promoting to all in a particular age group. One good thing about preferring this type of marketing is the fact that the likelihood of gaining more customers is better given that your marketing action is targeting those people who are in all probability be your new customers.

One more effective form of marketing you can utilize is called social media marketing. These days, social media marketing is very popular and being used by millions of businesses all over the world when advertising their business. If your business has a website, what you need to do is simply share the page on your various social media account in order that your customers will learn more about your offered services or new products.

The 4 Most Unanswered Questions about Builders

How to Create and Design a Dream Home

The most sensitive areas in the people’s lives is where they stay. It all depends with an individual’s preferences on how the house should appear and there is a step out for them where they can choose for themselves the design they want. It has become easy for people to live in areas designed by them so that they cannot have a rough time coping up with their appearance. It can be hard for them to decide all by themselves without any guidance provided and thus there are important steps available that can help them come up with the best designs they can use.

There is individual’s briefing that entails the necessary things of the house and one has to understand them well before making any step. Understanding well and having a valid reason for deciding to build a house rather than buying one which has been constructed is vital to avoid coming up with a house that will have disadvantages and some consequences. The size of each room and the total rooms required should be among the first listing in the briefing which is the determinant of the whole activity and it might to begin construction without such vital information.

A house is able to come up well and even be amazing and unique depending with the style adopted to be used thus the most appropriate one should be developed. This is because there are different styles of building a house based on the modern ways or the traditional ones and the location of the bedroom and its positioning matters a lot since it should be at the side of the sunlight to allow maximum light in during the day. The style and positioning of a house determines a lot of factors and one is able to come up with the preferred one.
If there is any important aspect that even determines whether a house will be built or not is the total budget and should be enough to avoid inconveniences that will suspend the construction of the house since everything has to move on smoothly.

The style developed depends with the total amount of money available and one should be prepared early enough by setting aside the accurate amount. If there is a delicate area is the starting one and if there is mess created, it can lead to repeat of the activity since it will cause problems and stability will not be there and besides, the time designed for the whole thing to be completed should be considered.

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A Beginners Guide To Wellness

Attaining a Healthy and Positive Lifestyle

Many people do desire to lead a healthier life in a bid to enhance your energy levels as well as improve both mental and physical health. It will cost you so little to improve your health yet the benefits that come with it are immense. A positive mindset will often be the reason behind all these changes. However, you will need to take a medical checkup to make sure all unknown medical issues are brought forth before getting into any diet. Upon completion of these checkup, you can then begin your journey towards a healthier and positive lifestyle.

Your physical health has the same importance as your mental health. There is a lot of importance of taking things slow and analyzing the reasons behind having any negative thoughts. Mindfulness and meditation are the known aspects that can easily propel your mind to being positive in its thoughts. Matters that are happening at a particular moment can only be concentrated on if you choose to engage in meditation. It is important that you do not allow external factors to stress or overwhelm you. You may also consider going off social media for a while. If your friends are the ones that are causing all these, then choose to surround with only a few of them that can positively impact your life. It is necessary that you make sure that you take absolute care of your mind all the time. Ensure you devote yourself to doing the things that you love.

You will need to stick to a plan that you have already drawn so as to lead a healthy lifestyle. Put more emphasis on matters that will actually improve parts of your life that indeed need that. Make sure that whatever you take in should be enough to have an impact in your life that will leave a permanent mark. Great plans will make you achieve a healthier life sooner and quicker. A good diet will ensure that both your mindset and lifestyle are impacted in a positive manner. A balanced diet will always prepare you for the entire day. Incorporating more vegetables and fruits in your basket will do wonders. A great diet will be good in facilitating your energy and making you more positive. It actually prepares you to face much for the day.

If you have ever thought of changing your mindset or even your waistline, then you need to be on the move. Make small steps that will then surely count. Every single exercise that you take will be helpful for your health. For better results, you will need to take wellness and health classes. Change will always take time, but it is worth it.

Valuable Lessons I’ve Learned About Options

Things to Do So That You Protect Your Family

The level of risks that can be dangerous to you and your family members are usually very high especially in the world today. Although there are very many dangers that the family and you can face, there are some steps that you can take to counter any risks that you might be facing. As the parent or even the guardian, it’s very important for you to ensure that you are doing everything possible to keep you and your family members of very safe. Some of the risks that might be there within your family include online risks and also break-ins from burglars. The steps that should be taken so that you can protect you and your family should start by doing an analysis of the habits that you have within your family that you can identify the potential areas where you might not be doing very well. One of the things that is very necessary is ensuring that you’re doing your best to protect your family by taking all the necessary steps and that’s the reason why the analysis is very important.There are some actions that you can be able to take to protect your family and this article is going to discuss some of them so that you can be more informed.

Avoiding illnesses is very important and it is something you have to consider from the beginning especially if you have children. One of the most important things within the house so that you can protect your children from illnesses is to ensure that every place is very clean meaning that you have to do a general cleaning every time. Another action that has to continuously be taken is the wiping off of any dust that might be found on the electronics that you have within the house. It’s also your responsibility to ensure that your children are clean meaning that they need to take a birth on a daily basis and you should also look at the ventilation of the house since it should be good.

One of the other things that you supposed to do is to ensure that your family is very safe from any kind of online attacks because there are many people that might want to attack you. It’s important to ensure that your privacy settings have been set properly so that you do not share your information with people that can be dangerous or people that you do not know about and in addition, you should always upgrade or update your passwords. The physical security of your premises is also something that you should give priority, teach your children want to open doors to strangers.

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Understanding Resources

How To Know The Markets To Invest In

The main idea behind investing is investing in markets with expected profitability in the near future. Companies or individuals who are always looking for means and ways of bringing themselves to every new and interesting markets will always care about the future trends, patterns and even increasing stock. There are a variety of ways in which one could invest. One might decide to act as an angel investor. It is also very important to note that some people usually get their apparatus in order so by themselves so that they may get to become functional members of a market in order for them to benefit from it. All investors who purpose to be successful when it comes to investing should make sure that they are well aware of where they want to invest in and the kind of markets that are potentially fruitful. The article below gives investors guidance on where and how to invest currently.

One market that investors could choose to invest in is bitcoin market. The bitcoin market is what people are focused on nowadays.Investing in businesses that accept the bitcoin form of currency could be a really great move for the hedge fund manager. Investors should ensure to position themselves in the bitcoin market because it may become the new standard and the people who invest in it would benefit greatly. It is vital to always look into the interests in bitcoins.

The other market to invest in is that of uranium.The reason as to why one should purpose to invest in uranium is because nuclear power is gaining investment every other time. Since governments are subsidizing more nuclear power plants, pure ingredients and the construction materials will be in very high demand. One would also get educated on how more and more the trend in sourcing uranium is becoming refined and at the same time earn great profits. It is vital to note that the knowledge in uranium brings one so many opportunities.

Investors who would want to trade in the best markets should invest in precious metals. Precious metals have been valuable from the day of discovery.It is important to note that despite the fact that precious metals are very valuable, most people choose to use them as collateral when it comes to keeping their money safe. Investors should know that investing in precious stones is one concrete resource since their value is bound to go up in the future. Investing in precious stones is beneficial in the sense that it allows one to save up money and at the same time make a long term kind of investment.This means that precious stones guarantee you of longevity.

What I Can Teach You About Tips

Various Foods That People Can Get To Eat To Help With Their Anxiety

When people are suffering from anxiety, they need to know that their eating habits can play a big role in how anxious they would become and eating the right foods can help them control their anxiety. There are numerous tips that people need to follow on which food that they can eat in order for them to stop being anxious, these foods can easily help people to control their anxiety daily. One of the very first type of foods that people can eat to avoid their anxiety problems is the fish, this can be a simple food group but it can be one of the overlooked foods because people do not eat enough fish when they want to be healthy.

The critical reason that people must eat fish is when they are suffering from anxiety problems due to the fact it contains omega 3 fatty acids, when people does not have omega 3 on their diet then their behaviour would change easily. When they don’t get their omega 3 fatty acid, people would become very anxious and would have a hard time in having to learn new types of skills and they would get to panic when they get to experience truly stressful situations and problems.

Salads with hemp oil are also the type of foods that can help with controlling their anxiety but a large number of them rarely eat this type of food due to the fact they don’t like the taste of salads when eaten. Salads contains a large number of ingredients which they would not normally eat which can be spinach, carrots, celery and cucumber and mix it with hemp oil so that they can control their anxiety.

A number of people can try to make a larger bowl that they can eat and also share with the people that they know so that they can less likely eat large amounts of unhealthy foods and would control their anxiety. Individuals would also get to eat fruits due to most of them likes to eat sugary foods that can be sweet, cakes and chocolates which can increase their energy levels but it can wear down fast easily.

Due to this it can let them become anxious and truly depressed, but natural sugar that can be seen in fruits could not have this kind of effect on their body and can avoid being anxious and very depressed. It is that vital for people that are suffering from anxiety to eat these types of foods to assist them in avoiding anxiety attacks and decrease the episodes of their anxiety attacks during the day.

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Why Homes Aren’t As Bad As You Think

Learn How You Can Get The Right Real Estate Agency.

Many people have fallen into the arms of people who end up scamming clients in real estates. If you go to the social media today, you will find many of these agents, and you will also see them on advertisement and others will send you emails. There is need to find ways in which you are going to settle with the right realtor in Boston Pads. The first tip that you need to use to get Boston Pads realtors is to talk with past clients. Just ask the agents the property that they have sold for the last few months and have a chat with the previous customers. Were the agents harsh or friendly and did they offer you time to pay or they kept nagging with many messages.

There is need to get down and learn if the agents you are about to select if they are licensed by viable regulatory bodies. Be sure to work with those agents who are well versed with rules and regulation of business so that you do not waste your lifetime investments. Check out if the agent has ever been indiscipline for anything while operating the business. Be sure to check if the agent has ever been indiscipline for various reasons in one way or another. In most cases, you may use the online platform and see if it has ever been engaged in a scandal.

Once you hire the agent, you will be allowing him/her attend to customers on your behalf. The only time you would have the right representation is when you are cautious to settle with the best professional. It can be difficult to tell how an expert deals with clients if you do not see it yourself. Only while at Boston Pads firm that is when you would know what you are dealing with. Keep in mind when you book a meeting, the agent will rehearse as much as he/she can to be on his/her best behavior. You need to surprise the expert and not letting him/her be aware that you are going to visit anytime soon. You need to do this to various agents so that you get the best of the Boston Pads agencies.

Make sure that you do not arrive at the agency firm without knowing the kind of questions to ask them. As long as you play your part and get the right info, then you would get some sweet fruits. If you want to know the agent expertise, then watch and listen to how he/she responds to your questions. You might come across some experts who are just rude and would not answer your questions. Knowing about the techniques an agent uses is not enough but it is vital to the reason he/she prefers them. You should never settle for any expert you feel bothered when you are together.

The Essentials of Experts – Revisited

How To Design A Website That Is Law Client Friendly

A good web design will attract many clients to your company or business. If you are still using the old fashioned principles, you should note that you are doing yourself a lot of harm and this is not healthy for your clients. So as to benefit fully and reach your law clients it is essential that you consider the following tips worth taking.

Always keep the lead a form simple. it is important that the leads that you use should be in such a way that it is easy for the client to understand. Including name, phone number and email in the forms might be too much. By including all this most of the client will not respond in filing the fields. Zanes Law is one of the website that uses this idea to reach its customers with ease.

It is essential to use one goal or one button policy. This is also termed as the attention ratio. One the goal should be included per page. Taking for example “sign up for free consultation” when you add other components to this button it will catch less attention. When you include more links and buttons to your original button the button will tend to grow weak.

Consider having emotions in your pages. It is not true to say that law website should consist of professional law wordings. All the same the website should portly a given level of professionalism but should have some elements of emotions in it Consider these two statements. We offer knowledgeable child custody lawyers services, and, are you afraid that you will lose your child in divorce? The second statement will catch the attention of more clients than the first one. With The help of this strategy Zanes Law has been able to gain more reliable client.

It is also vital that you add social proof to every page of your website. Trust is all that drives law, and for this reason you should prove proof by including your social widgets showing testimonies and reviews from customers.

So as to have your site at the top of search engine it is crucial that you optimize it. The backlinks that you use should be properly defined. Use the links that are friendly to search engines.

Do not send clients to your home page. Many people will go against these. You should drive traffic to the page where there is a specific product rather than the home page this will help you increase sales. Zanes Law has greatly benefited from this kind of approach.

It is healthy to keep your blogs active. When a person pops in to your website and notices that you have not updated your website since the last two years, he or she will be very disappointed with your services. Frequently update your blogs like Zanes Law.

Finally avoid stock photography. Always go with interesting and original photographs like the Zanes Law.